A Marketing Development Fund (MDF) software solution as a fully managed service.
Market Development Fund (MDF) or Joint Marketing Venture (JMV) programs have become "expected" from forward thinking, channel-orientated organisations. Channel Business Parters submit Marketing Activity Requests for prior approval. The cost of these activities is sourced, in part or in whole through regionalised campaign budgets or through credit accrued by the Partner based on their product sales performance.
By distributing some marketing responsibility down the Channel, local and regional promotions are delivered more effectively. The benefits are mutual, Partners see direct returns through additional marketing activities at either reduced or no cost, your organisation benefits through effective campaign delivery at a localised level.
However, managing such a scheme can present significant challenges. For example how do you...
- Share prior approval status information with Partners?
- Build a centralised view of documents and data?
- Organise multi-person sign-offs of Activity Requests and Claims
- Manage your Campaign budgets effectively?
- Share the helicopter view of your Marketing Activities with colleagues?
- Centralise information currently distributed across dozens of emails, spreadsheets and forms in your Inbox and across the network?
- Track Claims, Invoices and proof of performance?
- Provide meaningful ROI reports to senior managers?
- Present accurate projections of corporate exposure to your Financial Controller?
Q:chi has an advanced, unique and proven solution that meets these challenges and provides much more besides. As currently implemented by SGI, also known as Silicon Graphics, Inc. - the "world's leader in high-performance computing, visualization and the management of complex data" (www.sgi.com) and in two flavours by McAfee, Inc. - the worldwide market leader in anti-virus solutions (www.McAfee.com). ChannelFlow brings together a range of component options to form a solutions framework that can be rapidly configured or tailored to exactly meet your requirements.
- A password protected Web portal for Channel Partners and Corporate users
- Configurable approval workflow for sign-off of marketing activity requests and claims
- Manage Partner AND Corporate Marketing Activities
- Partners have full, real-time access to their Activities and budget data
- Auto-email reminders and notification compatible with any e-mail client software
- Multi-tier, budget management supporting: Geos, Regions, Sub-Regions and Campaigns
- End-to-end automation of claim and payment settlement
- Central storage of Forms, Purchase Orders, Activity details, ROI, proof of performance, e-Invoices, Payment Registers, etc.
- Collaborate between departments, sites, countries and continents
- Meaningful and flexible ROI reporting
- Full Cost Centre and General Ledger grouping
- Fully flexible, multi-level data security management
- Web-browser access - requires no software installation at your site or those of your Partners
- Integrates seemlessly with your existing Web presence
- Flexible start-up options to help keep the cost of implementation to a minimum
- Our solutions can be fully modelled to support your exact business processes!