ChannelFlow
Channel Partner Marketing Development
The Brief
A Marketing Development Fund (MDF) software solution as a fully managed service.
Market Development Fund (MDF) or Joint Marketing Venture (JMV) programmes have become expected from forward thinking, channel-orientated organisations and Q:chi's ChannelFlow solution is an ideal software solution for managing this type of programme.
Responsibility can be delegated down the Channel to local and regional managers and promotions are delivered more effectively as a result. The benefits are mutual, Partners see direct returns through additional marketing activities at either reduced or no cost, your organisation benefits through effective campaign delivery at a localised level.
The Challenges
However, managing such a scheme can present significant challenges. For example how do you...
- Manage and share Marketing Activity approvals in collaboration with your Partners?
- Build a centralised view of Activities, budgets and approval progress?
- Organise multi-person sign-offs for Activity Requests and Claims
- Manage your Campaign budgets effectively?
- Share the helicopter view of your Marketing Activities with senior management?
- Centralise information currently distributed across dozens of emails, spreadsheets and documents?
- Track Claims, Invoices and proof of performance?
- Provide meaningful ROI reports to senior managers?
- Present accurate accruals data to your Accounting team?
The Solution
Q:chi has an advanced, proven solution that meets these challenges and provides much more besides. As currently implemented by McAfee, Inc. - the worldwide market leader in anti-virus solutions (www.McAfee.com). ChannelFlow brings together a range of component options to form a solutions framework that can be rapidly configured or tailored to exactly meet your requirements.
Key features include:
- A password protected Web portal for Channel Partners and Corporate users
- Configurable approval workflow for sign-off of Marketing Activity Requests and Claims
- Manage Partner AND Corporate Marketing
- Partners have full, real-time access to their Activities and budget data
- Auto-email reminders and notification compatible with any e-mail client software
- Multi-tier, budget management supporting: Geos, Regions, Sub-Regions and Campaigns
- Central storage of documents, files, e-Invoices and proof of performance
- End-to-end automation of Claim and payment settlement
- Collaborate between departments, sites, countries and continents
- Meaningful and flexible ROI reporting
- Full Cost Centre and General Ledger grouping
- Options to integrate with Purchasing and Finance systems
- Fully flexible, multi-level data security
- Integrates seemlessly with your existing branding and web presence
- Flexible start-up options to help keep the cost of implementation to a minimum
- Our solutions can be fully modelled to support your exact business processes
- Option to use as a fully managed service or install on your existing Lotus Domino infrastructure
- Q:chi offers a wide range of bolt-on administrative services to support MDF Programme
For pricing information, to arrange an obligation-free onsite demonstration or just to understand more of what ChannelFlow could do for your organisation, we would be delighted to hear from you. Don’t hesitate to Request a Call