Q:chi, the all-seeing CMO

Enterprise CMOs need to answer three simple but essential questions: 

• What activity is my team planning
  and what will they need to spend?
• What are they doing right now
  and what are they spending?
• What have they done already
  and what have they spent?

Without clear answers, they run the risk of losing the finance department’s trust, being accused of financial mismanagement or even losing their job.

But the fast-paced, complex, and increasingly fragmented nature of modern marketing makes spend tough to report on.

How can CMOs establish the control and visibility they need?

Our new guide looks at how you can solve these challenges by establishing a single version of truth for marketing operations and finance and explores how we helped Qlik, a leading enterprise analytics firm.

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