Take control of your incentives, promotions, value added services and co-marketing with compliant workflows and budgetary control. Optimise channel relationships to drive revenue growth.
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Get powerful, fully-featured MDF management, control budget spend, automate approvals and Proof of Performance (POP), with accruals' reporting and ERP integration for purchase orders and receipts.
Deploy and manage your channel and sales rebates with workflows for price promotion deals, sales targets, multiple tracks and accelerators.
Create and manage SPIFs for partners and sales team with master templates, short-term targets, alerts and reminders.
Gain end-to-end control over B2B value added services (VAS) initiatives and other non-transactional projects (e.g. VIK), ensuring efficient delivery and financial compliance.
Simplify compliance with ASC 606 and IFRS 15 revenue recognition standards, ensuring accurate financial reporting and reduced risk.
Accurately calculate and report on accruals for both transactional and non-transactional budgets, across incentives, promotions and value-in-kind agreements.
Enable partners to access your channel programs securely, giving them centralized visibility into resources, inventory, revenue, incentives and benefits. Manage partner relationships, publish collateral and track activities consistently across distribution, reseller and affiliate networks.
Get out-of-the-box integrations with all the platforms and tools you use for channel marketing and finance, including SAP, Oracle, Netsuite, Salesforce, DocuSign, Teams, Slack and many more.
Ineffective channel partner engagement is leading to lost opportunities for revenue growth.
Without clear performance data channel programs are not harnessed effectively and profits are diluted.
Tracking budgets and accruals for non-transactional (non-PO) activities is done manually in spreadsheets.
Approval workflows for promotions and incentives are inefficient and delay execution of key activities.
Channel partners and operations team are unable to get self-serve access to real-time information.
Audits struggle to obtain a reliable paper trail that shows approval controls and compliance have been followed.
Our client is an international technology business with a complex marketing operation.
With over 100 marketers and more than 250 channel marketing partners, they needed to have total oversight and control over their channel partner management. We made it happen.
SEE CASE STUDY
Discuss your incentives, MDF, rebates and approval processes. Ask about pricing and explore whether Affiniti fits your organisation. No preparation needed.
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Kevin Murphy, Senior Marketing Operations, Qlik
Run cross-functional marketing more efficiently.
Your marketing resource management in one place
Your marketing performance in one place, in real-time
Freedom from spreadsheets, empowered to make things happen
Marketing budget and forecast reporting at your fingertips
Optimised automations and integrations with oversight of marketing campaigns
Manage your channel programmes and maximise incentivisation
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