Marketing Operations Automation for Enterprise | Q:chi ) Harmoni

Marketing Operations Automation

Run cross-functional marketing more efficiently. Empower your teams, enhance budget planning, control spend, execute activities and align with corporate strategy.

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Know Exactly What Your Team Are Planning, Doing & Spending

Hierarchical Campaign Management

Build campaigns from the highest strategic level through to the lowest tactical level.

  • Align corporate, business unit and regional marketing strategy
  • Manage strategic campaigns centrally and enable distributed teams to plan and execute tactically
  • Optimise your marketing mix and the effectiveness of your global marketing delivery
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Hierarchical campaign management

Media Planning

Seamlessly run agency-managed digital marketing, while optimising performance and monitoring success.

  • Enable media teams to build multi-line marketing plans with ease and collaborate with agencies
  • Get oversight on how large spend commitments are being allocated and simplify reporting requirements
  • Harness plug-and-play reporting for tracking CPC marketing performance
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Media planning

Budget Planning

Maximize your marketing investment through a collaborative dashboard which empowers decision-making.

  • Plan and control marketing budgets with agility in real-time; prevent underspend, respond to change
  • Categorise marketing activities against multiple data points and integrate with Salesforce
  • Empower your marketing teams to collaborate with sales, product and finance functions to drive revenue
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Budget planning

Spend Management

Get a grip on spend commitments and optimize your marketing investment with thresholds, targets and automated reminders to eliminate uncontrolled spend.

  • Initiate purchase requests from inside the platform with ERP integration
  • Link budget spend commitments to strategic campaigns and tactical plans and avoid over and underspend
  • Route delegation of authority policies and automate financial coding for insightful reporting
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Spend management

Work Management

Deploy task and approval workflows with automations and alerts to run marketing projects more efficiently and reliably.

  • Use flexible flighting templates to initiate project tasks automatically
  • Track team resources against workloads to execute marketing projects and activities more effectively
  • Automate flexible approval workflows to simplify decision-making and alignment on project statuses
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Work management

ERP and MarTech Integration

Get out-of-the-box integrations with all the platforms and tools you use for marketing and finance, including SAP, Salesforce, Oracle, DocuSign, Google Apps, HubSpot, Slack and many more.

  • Save time and money by consolidating your marketing automation toolset
  • Streamline delivery with marketing operations management and approval workflows
  • Enjoy a single source of truth to empower data-driven decision-making
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ERP and MarTech integration

Problems solved by Q:chi ) Harmoni

Delayed marketing execution

By using spreadsheets, siloed information and a disjointed toolset to track campaign plans and raise commitments you risk delay and uncertainty which can impact marketing execution and team morale.

Marketing spend is out of control

If your team can't see real-time spend commitments against plans and forecasts then they risk teams going over budget or even worse failing to invest all of their precious budget resources.

Strategic disconnect

Campaign plans and spend which are not aligned with corporate strategy can affect the organisation's overall performance including wasted resources, inconsistent brand messaging and missed sales opportunities.

Financial reporting

Accurate monthly, quarterly and annual financial reporting obligations are unavoidable and can become onerous for marketing managers who need to continue executing their campaigns effectively.

Data reliability

A disconnected toolset can impact collaboration and leave team members reverting to Slack/Teams, extra meetings, emails and disparate files just when they need to report on the status of marketing progress to C-suite executives.

How we gave Qlik total control of all marketing campaigns and spend

Qlik has a multi-million dollar marketing budget and a team of 140 people split across multiple teams, working on different projects.

They wanted better oversight and control of their marketing campaigns and spend. We made it happen.

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How we gave Qlik total control of all marketing campaigns and spend

We have over 20 years of experience building marketing performance solutions for global enterprise companies.

Our off-the-shelf products are tried-and-tested - and we can always adapt them to your unique requirements.

Use the meeting scheduler below to book a discovery call with our team.

Kevin Murphy, Senior Marketing Operations, Qlik

"I’d be lost without Q:chi. I’d have to hire another team of people to be able to operate anywhere near as effectively."

Kevin Murphy, Senior Marketing Operations, Qlik

Channel Partner Program Management

Manage all your partner programs in one place.

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Channel Partner Programme Management

Q:chi for:

Chief Marketing Officers

Your marketing resource management in one place

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Compliance Officers

Simplify SOX compliance with workflow approval controls

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Marketers

Freedom from spreadsheets, empowered to make things happen

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Financial Directors

Marketing budget and forecast reporting at your fingertips

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Marketing Operations

Optimised automations and integrations with oversight of marketing campaigns

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Channel Partners

Manage your channel programmes and maximise incentivisation

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TRUSTED BY GLOBAL ENTERPRISE MARKETING TEAMS

Visa
Sage
Red Bull
Trellix
QLik
Seagate
Renault
McAfee
British Sugar
Honda
Intel Security

Q:chi planning, spend control, approvals, reports & integrations.

Before you go...

Get your copy of our free guide, The All-Seeing CMO. Find out how you can establish the control and visibility you need by knowing exactly what your team is planning, doing and spending.

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