Q:chi ) AI is a conversational AI assistant embedded across both Q:chi ) Harmoni and Q:chi ) Affiniti. It brings intelligent automation and real-time analytics into every stage of planning, execution and reporting through natural language, so your team can ask questions, surface insights and take action without leaving the platform.
Request a DemoQ:chi ) AI acts as a conversational assistant built into the platform. Instead of building custom reports or navigating complex dashboards, your team can ask questions in natural language and get immediate, accurate answers drawn directly from live marketing data. It also works proactively, monitoring your operations and surfacing issues before they become problems, from budget overruns and forecast variances to stalled approvals and underperforming campaigns.
Every answer and alert is personalised to your role and grounded in the same governed, auditable data that your finance team trusts.
Q:chi ) Harmoni Q:chi ) Affiniti
Q:chi ) AI ensures that every marketing expenditure is auditable and defensible. With clear data lineage, role-based access, and embedded compliance controls, both marketing and finance can trust the numbers and collaborate with confidence.
In Q:chi ) Affiniti, AI-assisted fraud detection validates proof-of-performance files and partner claims, catching duplicates and anomalies that manual review would miss.
Q:chi ) Harmoni Q:chi ) Affiniti
Q:chi ) AI provides live, accurate tracking of planned versus actual spend, automatically categorising expenses and linking them to strategic objectives. You can see budget utilisation by campaign, region, or quarter, and adapt instantly based on performance.
No more waiting days for consolidated reports. No more questioning whether the numbers are current. The data is always live, always connected, and always trustworthy.
Q:chi ) Harmoni Q:chi ) Affiniti
Replace manual reconciliations and static spreadsheets with dynamic, AI-powered planning. Q:chi ) AI continuously forecasts spend, predicts variances, and models trade-offs, giving leadership the ability to pivot strategies while staying aligned to corporate goals.
Forecasts update as data changes, so your planning reflects what is actually happening rather than what was assumed weeks ago.
Q:chi ) Harmoni Q:chi ) Affiniti
Q:chi ) AI automates routine marketing operations and procurement steps. From budget approvals to purchase request routing, compliance checks, and reporting, every workflow is streamlined to reduce delays, errors, and administrative overhead.
Your team spends less time on process and more time on the decisions that drive results.
Q:chi ) Harmoni Q:chi ) Affiniti
Q:chi ) AI seamlessly connects marketing, finance, and martech ecosystems. Data from multiple systems is consolidated into a single source of truth, with AI-driven analysis applied to uncover trends, surface anomalies, and highlight opportunities for optimisation.
When marketing and finance work from the same data, trust grows and decisions get faster.
Q:chi ) Harmoni Q:chi ) Affiniti
See exactly what your team is planning, doing, and spending. Connect every activity to strategic objectives and demonstrate marketing's value with data that leadership trusts.
Get clean accruals, reliable forecasts, and real-time spend visibility across all marketing activity. No more chasing spreadsheets or questioning the numbers at month-end.
Align marketing investment with revenue outcomes. See how spend connects to pipeline and growth, with the financial transparency needed to justify every investment decision.
Manage plans, budgets, workflows and approvals across every team and region from a single source of truth, with AI that flags issues before they become problems and automates the tasks that slow your team down.
Q:chi ) AI is being built into the core of both Q:chi ) Harmoni and Q:chi ) Affiniti, enhancing every capability from campaign planning to partner compliance. Your data stays secure within the Q:chi environment at all times, with the same role-based permissions ensuring teams only ever see and act on the information they are authorised to access.
Q:chi ) AI operates inside the platform, with full visibility into every plan, every budget, every commitment and every approval. The result is intelligence that is practical, relevant and immediately actionable, not generic recommendations disconnected from how your organisation actually works.
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