Q:chi planning & spend control, approvals, reports & integrations.

CMOs and CFOs: Can You Answer This One Question About Your Marketing Spend?

How much of your current marketing budget has been spent and on exactly what? For most marketing and finance leaders, answering that question in real time is harder than it should be.

The challenge doesn't lie in capability, but in the systems still used to manage marketing operations. Many organisations continue to rely on disconnected spreadsheets, manual reconciliations, and outdated tools. That makes timely insights nearly impossible and creates blind spots in budget visibility. As a result, leaders often lack the confidence to explain where marketing money is going, or how it connects to outcomes.

This is more than a simple reporting issue. It reflects a deeper operational problem, and in high-growth businesses, it becomes a strategic liability. Without real-time clarity, it's hard to reallocate budgets with agility, justify spending, or link investment to performance. Marketing and finance remain disconnected, working in parallel but rarely in sync.

Q:chi ) Harmoni was built to address this exact gap.

By centralising marketing planning and spend tracking in one platform, Harmoni gives CMOs control over both execution and alignment with business objectives. At the same time, it gives CFOs the visibility they need for better forecasting, cleaner accruals, and fewer surprises at the end of the quarter.

When both sides work from the same numbers, decisions become faster, smarter, and easier to justify. Teams spend less time chasing updates and more time focusing on strategy and results.

So when the next budget question comes up, there's no guesswork. You know exactly what's been spent, where, and why it matters.

If you're ready to align marketing and finance on one system of record, let's talk about how Q:chi ) Harmoni can help.