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Empowering Partners, Accelerating Growth: A Blueprint for Channel Success

Most companies do not grow alone. They expand with the help of a partner ecosystem that may include resellers, dealers, affiliates, distributors, and franchisees. These partners take your brand to market locally and globally, acting as an extension of your business.

Empowering Partners, Accelerating Growth: A Blueprint for Channel Success

Even the best products can stall if partners are not equipped with the right tools, support, and visibility to perform at their best. Fragmented systems, manual processes, and limited oversight create friction that slows down execution and wastes valuable opportunities.

Q:chi ) Affiniti was designed to change this.

Simplifying Channel Program Management

Q:chi ) Affiniti is built for companies that need to manage complex channel programs without adding complexity. It replaces scattered workflows with a structured, centralised system, giving marketing, finance, and revenue teams complete oversight of partner activities and spend. More importantly, it empowers partners to focus on execution rather than administration.

With Q:chi ) Affiniti, brands can automate the management of incentives, promotions, rebates, SPIFs, and co-marketing (MDF) approvals. The platform ensures full compliance with revenue recognition standards such as ASC 606 and IFRS 15, removing the compliance risks that often come with manual processing.

Real-Time Insights and Seamless Integration

Performance tracking is built into the core of Q:chi ) Affiniti. Companies can monitor partner performance in real time, with clean, actionable insights that drive informed decision-making. These insights help brands identify high-performing partners, optimise investments, and quickly address areas that need improvement.

Q:chi ) Affiniti integrates seamlessly with existing MarTech, CRM, and ERP systems, ensuring that data flows smoothly across the business without duplication of effort. The result is a more agile and responsive channel marketing operation.

Building Stronger, More Strategic Partnerships

When your partner ecosystem is aligned and supported, the benefits are clear. Channel marketing becomes more targeted, budgets stretch further, and your brand reaches the market more efficiently. Empowered partners drive revenue. Confident partners build trust. Strategic partners create scale.

Q:chi ) Affiniti gives you the clarity, control, and efficiency to make all of this happen with less friction and greater impact.

If you want to accelerate channel performance and transform partner relationships into a competitive advantage, Q:chi ) Affiniti provides the blueprint.

Published: 28th April 2025

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