Q:chi planning & spend control, approvals, reports & integrations.

Fraud Is Not Just a Government Problem. It Is a Marketing Problem Too.

Fraud rarely starts with bad intent. It starts with complexity.

In large organisations, marketing budgets often span multiple regions, quarters, and teams. Dozens of vendors submit invoices, and in channel programs, third parties are often part of the process. Somewhere in that mix, a duplicate invoice slips through. A proof-of-performance file looks valid but isn't. A charge is slightly higher than agreed, and no one spots it in time.

When spend validation depends on manual checks, even the most diligent finance or marketing team can miss details. The result is the same: money lost, trust eroded, and credibility questioned.

This is where Q:chi's AI-powered solutions change the dynamic. The platform automatically validates proof-of-performance files and third-party invoices, flags duplicates and anomalies, and cross-checks spend before approval. It removes the manual guesswork and adds precision to every stage of the process.

For CFOs and CMOs, that means confidence that every pound or dollar spent is real, verified, and fully accountable. It strengthens internal controls and gives leadership the assurance that marketing investment is being protected from risk.

Fraud may never disappear entirely, but the organisations that prevent it are the ones that treat validation as part of strategy, not just compliance.

What part of your marketing spend do you think is most vulnerable to hidden fraud?