Q:chi planning & spend control, approvals, reports & integrations.

How Q:chi ) Affiniti Transforms Channel MDF into Profit

Managing Market Development Funds (MDF) and co-op programs is a critical, yet often frustrating, responsibility for enterprise channel marketers. Across global partner networks, the reality is usually the same: manual processes, fragmented systems, slow approvals, and a lack of visibility into where funds are going or how they are performing.

For many organisations, these challenges lead to underutilised budgets, delayed execution, and ROI that is hard to measure. MDF becomes an administrative burden rather than a growth lever.

Q:chi ) Affiniti was designed to change that.

A Purpose-Built Platform for MDF Management

Affiniti is a full-function MDF platform that brings automation, transparency, and strategic control to every step of the fund management lifecycle. From proposal submission and approvals to claims processing, reimbursement, and final reporting, the entire process is digitised and streamlined.

Instead of relying on email chains and spreadsheets, teams can work through a single system where all activity is tracked and performance is visible in real time.

Affiniti enforces compliance and accelerates turnaround times while ensuring partners follow the correct workflows. It provides a clear view of fund utilisation and partner activity, allowing brands to allocate funds with confidence and track outcomes against business objectives.

Aligning Channel Spend with Business Strategy

One of the biggest advantages of Affiniti is its ability to connect local partner initiatives with broader corporate goals. Channel marketers gain the strategic oversight needed to ensure that MDF investments support the right activities in the right markets.

By removing the friction from fund management, brands can empower their partners to execute faster while maintaining full visibility and control. This means fewer delays, better reporting, and stronger alignment between corporate and partner-level campaigns.

Turning MDF into a Growth Driver

Too often, MDF is treated as a cost centre. With Q:chi ) Affiniti, it becomes a measurable engine for growth. Marketing teams gain the clarity to see what's working, the confidence to invest where it matters, and the tools to hold all stakeholders accountable.

Affiniti turns channel incentive management into a strategic advantage. It brings structure to complexity and helps organisations scale partner programs without scaling overhead.

If you're ready to turn your MDF and co-op investments into profit-generating assets, let's talk about how Q:chi ) Affiniti can support your channel strategy.