Q:chi planning & spend control, approvals, reports & integrations.

Is Your Media Marketing Strategy Fragmented?

Marketing teams often allocate a significant portion of their budget, sometimes up to 80 percent, to media agencies. These investments are meant to drive performance and efficiency, but many organizations struggle to track where that money is going or how it aligns with broader marketing objectives.

The challenge lies in fragmentation. Regional teams manage their own media buying. Purchase orders are raised in isolation. Agencies act without central oversight. As a result, companies lack visibility, miss out on scale advantages, and lose track of how agency spend contributes to actual results.

When Media Spend Operates in Silos

Without a unified system, media agencies deploy budget with limited coordination or accountability. There is often no clear link between spend and strategy. Reporting is inconsistent. Data is scattered. Teams rely on manual processes or incomplete summaries, making it difficult to assess performance or optimize future campaigns.

This siloed approach leaves companies vulnerable to inefficiencies, missed savings, and unclear ROI.

A Connected Approach with Q:chi ) Harmoni

Q:chi ) Harmoni centralizes global and regional media investment data. It brings marketing and finance together in one platform, allowing for clear visibility across all media spend.

With Harmoni, teams can track spend in real time, monitor agency performance, and ensure every dollar supports marketing goals. Consolidating procurement processes also creates opportunities to negotiate better rates and eliminate duplication.

By connecting plans, budgets, and agency actions in one place, Harmoni turns fragmented spend into focused strategy.

Turn Spend into Strategy

Media investment should be aligned, visible, and measured. With Q:chi ) Harmoni, companies gain control over their agency spend and unlock the insights needed to drive growth.