Q:chi planning & spend control, approvals, reports & integrations.

Turning MDF Chaos into Measurable Results

For many partner marketers, Market Development Funds (MDF) are both a blessing and a burden.

It is a story that echoes across many partner ecosystems. Market Development Funds are meant to accelerate demand, yet in practice they often create friction. Approvals get lost in email threads, reports focus on activity instead of impact, and reimbursements move at a pace that tests everyone's patience.

The issue is rarely about effort or intent. It is about visibility. When teams cannot see what is working, MDF quickly shifts from a growth driver to an administrative weight.

That is where Q:chi Affiniti changes the dynamic. By connecting requests, approvals and tracking within a single system, companies gain clarity on where funds go and what outcomes they deliver. Partners can access pre-approved, agency-backed campaigns without waiting weeks for sign-off, while finance and marketing share the same clear view of performance and compliance.

The impact goes beyond efficiency. It builds trust between partners, finance and marketing, and creates confidence that every pound or dollar invested in MDF contributes directly to measurable growth.

Across organisations adopting Affiniti, one pattern stands out: when MDF becomes transparent, it becomes transformative.

How transparent is your current MDF process, and what would change if you could see its impact in real time?