We understand that as a CMO, parts of your day can be repetitive and frustrating: a constant battle to successfully coordinate your team's marketing activities.
The logistics of collaboration amongst a large team often slow down the process. A project's success hinges on finding a place for every team member's best ideas and an opportunity for everyone to work together in developing the ideas into action.
Of course, the focus should always be on the quality of delivery - but the reality is that co-ordinating schedules, resources and potential diary clashes can hinder the overall progress of your strategic objectives.
You might then find yourself spending time reorganising meetings and dealing with the mundane, rather than what you're actually there to do: to be a great CMO, leading a team and delivering excellent marketing work.
Without an immediately accessible and up-to-date marketing calendar, shared by everyone, then someone is always in the dark. What is your team planning? What is already in progress? How is your budget being spent? Does your team know what you expect from them?
But imagine if, through the integration of the right software, your day could start to flow seamlessly. Fewer alignment meetings, fewer surprises, less chasing for updates. Instead, there is a shared calendar, accessible to everyone, which shows all of your marketing planning and activities in real time. Your expectations as a leader are clear and you've got a unified perspective that consolidates every team member's schedule.
You're not alone if this is something you wish you could achieve. Your team must know their unique roles in order to fulfil them. Your aim as a leader is to nurture your employees' productivity. To ensure they are given the right environment for the best results.
Help is at hand!
The Calendar Q:chi allows you and your team to share a single view of all their marketing activities, with intelligent filters and perspectives; and links to all associated files and budgetary details, along with projects, tasks, reminders in one clean and organised place: Q:chi.
Published: 28th July 2022
Last Edited: 18th January 2024
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