Q:chi planning & spend control, approvals, reports & integrations.

The CFO Questions That Keep Marketers Up at Night

Ask any global marketing leader what question from their CFO causes the most stress, and the answers sound familiar.

“How much did we actually spend across all regions last quarter?”

“What's the forecast for next quarter, rolled up globally?”

“Why does it take days to consolidate all those regional spreadsheets into one view?”

For global teams, the challenge is not the numbers themselves. It is the fragmentation.

Each region has its own spreadsheet, its own process, its own version of the truth. Another quarter begins, and the cycle starts over. By the time someone pulls everything together, the data has already gone stale.

CFOs are not asking tough questions because they doubt marketing's impact. They ask because the manual process makes it difficult to trust the data. The more complex the organisation, the harder it becomes to see a clear, connected picture of spend and performance.

That is exactly what Q:chi Harmoni was built to solve. It connects every region and every quarter into a single, living source of truth. Data updates automatically. Reports reconcile instantly. Finance gets the clarity it needs, marketing gains credibility, and both teams reclaim valuable time that would otherwise be lost to spreadsheets and back-and-forth emails.

When the numbers tell a consistent story, trust follows.

What is the hardest cross-region or cross-quarter question your CFO has ever thrown your way?